Leyla Hamed, the epitome of what this category is all about, Leyla is consistently using her platform, voice, and savvy understanding to create change. We were proud to play a small role in her efforts to save Aida’s pitch in the West Bank, and look forward to supporting more initiatives alongside her in the months ahead.
Youth 4 Youth FC, while still playing in college, Brando Babini had the idea of helping support young footballers in their paths to finding the next step in their playing careers. Enter Youth 4 Youth FC: the first of its kind platform and coaching initiative run by current players, because no one understands the game and its challenges off the pitch like the ones currently playing.
Football Case Study, with a mission of helping you understand the world through football, Football Case Study has brought its considered lens with an incredible collective of photographers and storytellers. We joke that Where Is Football and FCS are like cousins in spirit, and look forward to continuing to support them in such an important year for the game.
Fer Piña, the founder of Solosé FC, former professional footballer, and ace photographer based in Mexico City has a mission to make fútbol in Latin America more inclusive and ensure that women have a place in any space still far too dominated by machismo culture. Fer has been quietly fostering perhaps the most progressive movement in Mexico with Solosé, and we hope those in positions of power support her project ahead of the 2026 opening match in CDMX and beyond.
Zohran Mamdani, a mayor who knows ball is already impressive, but incorporating a “Cost of Living Cup” into his campaign to become elected by New York City is next level – not to mention his recent AFCON final viewing party. New York City is perhaps the most important host city of the World Cup, and we trust that Zohran will find a way to properly meet this moment.
Pat Aviles, more than a job, Pat Aviles represents Los Angeles and has a profound understanding of the city, often using his position at LAFC to support groups and causes that mean much more than football. From helping marginalized communities to being ahead of the curve with collaborations with the likes of Paisaboys, Pat is someone who leads by action.
Eyoel Mammo, representing the next generation both on and off screen, Eyoel has used his love for the game to lift up everything from Ethiopian football-loving diaspora communities to coaching the youth at Venice Beach FC to being an emcee at Nike Football events.
Ceylon Andi Hickman (Football Beyond Borders), both a baller and a changemaker, Ceylon has been at the helm guiding the force for good that is Football Beyond Borders. FBB’s impact on communities and youth cannot be understated, yet continues to gain momentum with Ceylon and her surrounding excellent leadership team.
Marta, an enduring phenomenon that has seemingly transcended the typical limits time puts on a career, Marta is an absolute icon who has extended her impact into being a UN ambassador. Her impact on women’s football is already unprecedented, but the opportunity she has to finish her career with a swansong at the Women’s World Cup in Brazil is going to be so much bigger than the sport.
Newcomers FC, the collective creating safe spaces for refugees and displaced communities to find a place to feel welcome through football has a vital role in 2026, and we’re proud to support their efforts.
Cuerpas Reales, Hinchas Reales, arguably the most impressive collective of women photographers, primarily in Latin America but also Europe, has documented unbelievably striking imagery that counters male-dominated narratives around women supporters.
Jason Roberts, CONCACAF is welcoming the world to its region this summer, and Jason Roberts is responsible for much of the football operations pushing it forward. From youth tournaments to the world’s stage, the former Blackburn Rovers striker has made a massive effort to connect with organizations focused on community impact.
Ruba Sbeah, MLS is fortunate to have such a real one at the helm of so much of its brand and marketing work, but Ruba’s ambitions to use the game for good are becoming more and more integrated with her work as each season arrives. And this season brings the responsibility of helping ensure a positive legacy of the World Cup, something Ruba will no doubt continue to advocate for.
Love Fútbol, when it comes to building pitches in communities in need, Love Futbol has the blueprint. Blending creativity and community impact, especially as a new member of Football For The Goal, we’re excited to partner more this year.
Ian Wright, the ex-Arsenal legend simply doesn’t need to do as much as does to support women’s football, calling out racism and lazy sexist tropes, but that’s Ian. The biggest heart in the game, and one of the good ones setting an example for how so many can use their platform.
Ivan Hernandez III, also known as “Ivan In The Community”, Ivan Hernandez has decided to turn a career full of savvy marketing into work that can benefit local communities.
Yuna, the hugely popular musician lets her love for Liverpool FC ripple into a wider “You’ll Never Walk Alone” ethos into everything she does. From social work to speaking up for Palestinian youth through football tournaments she helps organize, Yuna has embodied YNWA and we look forward to continue building with her.
Ms Rachel, the modern day Mr Rogers, Ms Rachel is a light and maybe a surprising person to find on a list about people associated with football. But as she has become so active in supporting basic rights for children from Palestine to Sudan, her voice and massive platform has naturally expanded to football, and we are a big supporter of everything she stands for.
Football For The Goals, the United Nations’ initiative to use the power of football to reach its sustainable development goals has a pivotal year, and we’re proud to support them through our official partnership.
Karishima Inayat and Sumaira Inayat, In the remote and rugged north of Pakistan, amidst the towering 6000-meter peaks of the Karakoram Mountain Range, Karishma and Sumaira, co-founders of the Gilgit-Baltistan Girls Football League, champion girls' rights in a world where football is more than just a game.
Marion Reimers, journalist, community advocate, and one of the leading voices in football in Mexico and across Latin America. Marion incorporates social good and community impact in so much of her work, looking after the soul of the game and those who love it.
Danny Navarro (Travel Futbol Fan), Danny’s goal was simple: to help fans plan and financially prepare for the bucket list trip of going to the World Cup. But the reality unfortunately is more complicated as we approach the summer, and Danny Navarro has risen to the challenge of helping supporters understand the complexities and ways politics are deeply intertwined with the sport, educating his audience and speaking up for what he believes, which is ultimately for affordability and basic humanity.
Design FC, a project rooted in the power of design and football, helping unlock the imagination of youth who may not have access to learn about design and art otherwise. Omri Gal, Oliver Steinglass, and the rest of the team have scaled Design FC globally alongside the likes of Arsenal and England star Eberechi Eze, and the platform is making dreams possible with collaborations with the likes of New Balance and EA Sports.
Michele Kang, the reality is that a lot can happen with some pockets and a clear vision. Michele Kang has been using her resources to elevate women’s football from the clubs the Washington Spirit and London City Lionenses, she owns to the rooms she’s in, and we hope others follow her lead.
Kely Nascimento, literally born into the beautiful game as the daughter of Pelé, Kely has dedicated so much of her life to ensuring the promise of futebol is fully transformative for the lives of so many.
Gabi Cuevas, many are considering Mexico to be the spiritual home of this World Cup, and Gabi Cuevas is working directly with the country’s president Claudia Sheinbaum to lead an initiative ensuring the legacy of the tournament is lasting, with a promise to restore hundreds of pitches and activate communities.