Where Is Football? In EA SPORTS FC. by Where Is Football - Where Is Football
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Where Is Football? In EA SPORTS FC.

The World's Game. By The World. In The Game.

Where Is Football
By Where Is Football

Where is football? It's in the game.

Where is Football dropped into EA FC this summer and became playable for the millions of gamers around the world.

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There’s a special place in football culture for the beloved bootleg kit.

Once only regarded as a knockoff, a fake, a cheap counterfeit, it’s now become a more accepted part of the fabric of the game and another avenue for creative expression for designers who aren’t working for major apparel brands.

Inspired by cues of bootleg kit classics, iconic grassroots communities & pitches like Koh Panyee, and spontaneous pickup matches where matching tops & shorts is optional, this collection represents another huge milestone in our mission to bring & showcase the beautiful game everywhere in all of its forms.

We collaborated with our good friend and incredible Seoul-based Japanese artist Kentaro Okawara, who created bespoke art as a part of the collection, including massive tifos, a mascot named Mr. Arrow, and a goalkeeper kit that would make Jorge Campos proud.

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Representing creativity and love for the beautiful game from every corner of the globe, from Seoul, Tokyo, and Kentaro’s signature style to classic Italian calcio collars, patterns, and bootleg kit inspiration found everywhere from secondhand kit sellers outside stadiums to your childhood closet.



© 2025 Where Is Football

The world's game, by the world.
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