This sport's shame goes far beyond FIFA's scandalous den of malfeasance and iniquity, and each nation participating at the 2015 Women's World Cup carries to the tournament a comprehensive and complex history of discrimination and othering toward female footballers. Some of those countries are still actively writing more of that history, regarding the women's game—culturally, economically, and legislatively—as a complete afterthought (or worse, no thought at all).
But, while women's football faces an uphill battle for attention and love in many places in 2015, the United States offers a refreshing change, at least when the national team is on. Though high tide only really arrives twice every four years, when there's an Olympiad or World Cup dominating screens and ink, the wave of support for women's football is real. Last week, as millions of Americans tuned into record-breaking telecasts, thousands upon thousands more set off northward for the border—by train, by plane, by ferry, or car, but all for the same reason: to support 23 women in their bid for a World Cup.
It's an indisputable fact that football now matters in America, and the gender of those playing doesn't. While the sport may never smother the national imagination as it does in Brazil, or England, or Germany, it doesn't need to. It's clear that the United States has already made its own unique and impactful contributions to the global game—and at the top of that list is helping to change the way women's football is played, perceived, and supported.
Just take one look at the flood of fans crashing upon Canada this month—a crowd of all ages, both genders, and in jerseys that bear the names of their favorite female athletes. It's clear from a portrait like that, that the only way is up and the only direction is forward. At the front of that movement right now is a team and fanbase in red, white, and blue (and sometimes black and lime green, for reasons unknown).
It takes an example to change a culture, and at this Women's World Cup, it's the Americans and their legion of loyal supporters playing that role. Soon, though, their presence won't be singular, or even noteworthy. The phenomenon of women's football fanaticism won't be considered first and foremost an American one. In time, the refrain "One Nation, One Team" will lose its weight as our globe approaches something close to "One World, One Sport."