The fans, however, do their bit to make it a proper tenancy. For all the club’s failures of branding, marketing and identity construction — at times, this can all feel like an ersatz Manchester City pet project forced to live in the cupboard under the Yankee Stadium stairs — NYCFC supporters still manage to engineer an impressive atmosphere. Though ridiculed in papers, home and abroad, for their (admittedly embarrassing) song sheets, fan groups like The Third Rail have actively appealed to a wide and diverse swath of the New York metropolitan area, uniting people of different backgrounds and walks of life through a shared love of football. Perhaps those song sheets, silly as they may appear, speak rather pointedly to the inclusivity of the group. Unlike the gated, patrician atmosphere associated with the stadium that they call home, a conscious spirit of common salutation and community building is easily detectable among the ranks of NYCFC supporters.
In this respect, though New York’s character is impossible to define in a smattering of glittery buzzwords about city life, the Big Apple’s unique metropolitan cocktail of diversity, hustle, glamour, and urban verve does, in many ways, come together rather loudly on a matchday. More than anything else, New York’s spirit of unity is here — and it emanates not from a trite announcement over the public address system, or from a programme cover, but from fans clad in sky blue.
In this sense, now that NYCFC has begun playing matches and largely escaped the harsh spotlight that shines on expansion front office politics, the club, as its name suggests, is starting to become a lightning rod of sorts for football culture in the city. How much of that is down to the team’s own actions is questionable, but the momentum and buzz surrounding them is not.
After a 1-0 loss to the Portland Timbers last month, NYCFC supporters congregated beneath a large rail overpass on River Avenue, adjacent to Yankee Stadium. The fans sung songs in English and Spanish for players they’d just learned to call their own, among friends they’d just learned to call their own, maybe in that very moment. The result didn’t matter at this point. As drum beats rattled off the underside of the metal bridge above, Wall Street bankers, college kids, immigrant families, and locals from the Bronx all jumped and chanted together, waving scarves and taking videos on their iPhones. As they sang for their city, it became apparent that a club that had failed on every level of planning to achieve a unique New Yorkian identity is in many ways finding that personality growing organically through the cracks.
Minutes later, many of these fans shuffled southwesterly, where they met their new MLS peers from the Pacific Northwest at the front entrance of the stadium. There, they chatted, exchanged views on the match, and danced along to a marching band playing in the street. Over half an hour after the stadium had shut, both sets of fans remained outside, celebrating less a result and more their existence, unwrapping the present of presence as American soccer supporters in 2015.